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Communications

What the organization is saying, and what's being said about it — outbound and inbound, in one feed.

Communications tracks two directions at once. Outbound is what the organization puts out: press releases, mailers, newsletters, web pages, email threads — logged directly, or captured automatically when a message is BCC'd to a log address. Inbound is what comes back: media coverage found by automated scans of topics the organization is watching, each one scored for relevance and flagged if it reads as adversarial. Either direction can link to the event or site it's about.

What it tracks​

  • Outbound communications, by type, title, date, recipients, and a linked event or site
  • Inbound media mentions, with source, summary, a relevance score, and the keywords that matched
  • Watch profiles — a topic, the exact phrases and related phrasings to search for, the critical-coverage phrases that catch negative coverage early, and which sources to check on what schedule
  • BCC-to-log capture, so an outbound email becomes a record without anyone re-typing it

What it reports​

  • A feed of everything, filterable by direction, by watch profile, and by date
  • A summary: totals by type, by source, by watch profile, and by month
  • Media mentions and adversarial flags across every active watch profile, over the last 30 days or any range chosen

Who uses it​

Communications is visible to org admins by default — the only module in CommonGage with a per-user access gate, because communications records are sensitive in a way most engagement data isn't. Org admins grant access to specific staff from Manage Access. Anyone with access can log a communication; editing or removing an entry is restricted to whoever created it, or an org admin.

Why it matters​

Engagement work and the communications about it are usually tracked in entirely separate systems, if the communications side is tracked at all. This module connects them: the event, the press release about it, and the media coverage of it become one record instead of three unrelated ones nobody thinks to cross-reference.